Tag : Music

Three Main Reasons Why Stock Audio is Important to Brands

In order to make your brand standout, you need more than just great visuals. When people are watching a company’s video, they are not only paying attention to the quality of the picture and appearance of the talents. They also take note of some other parts of the video, such as sound. It’s easy not to notice a good sound, but a bad sound is pretty distracting. Moreover, it cheapens the quality of your video.

Not yet convinced of the significance of stock audio? Here are three main reasons why you should pay attention to how your video sounds:

  1. It makes a bad video make sense. A good stock audio is almost important as the video itself. A bad visual experience could still make sense if paired with good audio. Without a clear audio to go along with it, a wonderful visual can be pointless. Take for instance a how to bake a cake tutorial. A good video will show you how to do it step by step, but you may miss important information like what the best audio is and what the secret ingredients are.
  2. Bad audio can be very distracting. No matter how dazzling your video is, if the audio is distorted or out-of-sync, your viewers won’t be able to digest what is actually happening. They’ll be too busy trying to make sense of what is coming through the speakers. If you’re lucky, they try and persevere to watch it. But, the most likely scenario is they’ll shut the volume off or even the video entirely. Either way, you miss your chance to pitch your brand.
  3. It is easy to acquire stock audio. Capturing or creating good audio takes skill. You can hire a good audio technician, but that could take a lot of time and money. This is where stock audio can become handy. With just a few clicks, you can find the best quality audio clips. Many stock agencies offer them, such as Shutterstock Music and AudioBlocks. They come at a price that won’t break your bank, too.

Now you know that you can have high quality music without spending thousands of dollars. Stock audio is the perfect solution to get the sound files you need to enhance your creative projects. They are versatile in usage and very affordable.

Here are the top websites you can download them from:

  • Shutterstock Music
    A stand-alone music service by Shutterstock, Shutterstock Music has millions of tracks in their library. They have a simple a la carte buying system that allows you to purchase royalty-free stock audio, restricted to one project only. Both Standard and Extended licenses are available in the website, which you can use in web or podcasts unlimitedly.
  • AudioBlocks
    A subsidiary stock audio site by VideoBlocks, AudioBlocks has over 100,000 music, sound effects and loops in their library. All subscription plans come with unlimited downloads and royalty free license, making them some of the cheapest deals in the market.

Many other stock audio sites offer high quality music clips. They offer huge collections with millions of tracks to choose from. Surely, you will find the ideal music and sound effects to your brand’s footage. 


How to Choose the Right Music for Video Production

Be careful what type of music you choose for your videos. Selecting the right music for video production can be a challenge. You need to consider a number of things – aside from your creative needs and budget – things like genre, type of instrument, pacing and lyrics. To make sure that you do it right, here are a few steps to help you choose the right music for video:

  • Using music for video production should be fun. Just like brainstorming on the type of film you wish to make, you also need to think about the type of music you want to use for your scene. Go through the parts of your video and note down emotions to make it easier for you to choose which music suits which part best.
  • Choose a song. After brainstorming, you will already have an idea what type of song you want to use. It’s time to finally choose the song you want – the one that suits your video well. But, always keep in mind that there are laws on copyright. Be sure to get your music from reputable stock sites such as Shutterstock Music as they provide you with the license that grants you with the rights to use the music for video production.
  • Fade in and out. Control Volume. When you have figured out all things for your video production, adding music will be easy. You can just drag and drop your downloaded audio track into your timeline. Initially, it will be on a single volume. To keep the song from starting and ending abruptly, add fade in and fade out. When you’re done, you can also lower the volume of your audio so it won’t overpower your footage.

As long as you follow these steps, you will find the perfect soundtrack of your film. Where do you usually download your music for video production? Let us know in the comments below.

Copyright Issues when Using Music for Video

Using music for video has been around for years. Many projects incorporate tracks to make their videos more interesting and to give emphasis on thoughts and ideas. However, the scary part about using music comes when you are avoiding to infringe copyright. Here are three common problems about using music on your video projects:

  • Background music is not viewed as educational use. You may think that using background music for videos on your school project is covered by “for educational purposes”; but, it isn’t. Educational uses of music only includes the use of music to teach about certain genres. For instance, you can use Sonata in A Major of Mozart if you are studying classical music or Revolution by the Beatles to share how rock music reflected poetry.
  • Posting a video to a public site without a written permission is a violation. When you are using music for education purposes, it should be done in a private network. Once you publish ut in your school website or other video site, you need to secure a permission in order to avoid getting chased by the copyright police.
  • Legally purchased music is for personal use only. Many people may say that they legally purchased music from iTunes and other legal music e-retailer, but that does not allow them to use the music in school projects and commercial purposes. Those tracks are only for personal and home use only. An entirely new set of rules apply when you use music for video.

If you wish to use music for commercial purposes, you need to acquire the right license – either Royalty Free or Extended. You can get these licenses when you purchase tracks from stock media agencies, such as Shutterstock. Only then you will be able to avoid paying hefty fines and damaging your reputation from copyright infringement charges.